Corporate Rebrand and GTM Strategy
A national commercial millwork and casework corporation needed soup-to-nuts rebrand and marketing plan for the first time in their 35+ year history.
Client
CSU Industries
Creative
Identity Suite Development
Engagement Strategy
Email, Social, Print, Web
Photography
Web
Deliverables
Client Relationship Building
Program Development and Implementation
Integrated Marketing
Event Planning
P&L Budgeting
Team Leadership
ROI and KPI Reporting
Responsible for the strategic program development, relationship building, and market implementation of a North American custom commercial millwork corporation where the manufacturer underwent an agency-driven rebrand supported by internal design teams. Through a robust marketing strategy targeting the front of house expansion of their current client base, CSU Industries is poised to double their annual net income from 2026 to 2027.
Outcomes
Creative Direction: Katie Obrecht
Photography: Soteria Productions
Branding: Banko Creative
Agency: KNOCKOUT
